Fintech
Fintech Doesn’t Need More Diversity Panels: It Needs Capital and Trust for Women
Let’s be honest: fintech loves talking about diversity. Panels, hashtags, initiatives, you name it. But on the ground, things aren’t moving fast enough. In 2024, women-only founding teams in Europe received just 12% of total VC funding, around €5.76 billion across more than 1,300 rounds,...
Paid Ads in Fintech: What Founders and CMOs Need to Know Before Scaling
Over the last 8 years, I’ve worked with fintech startups at various stages – from early teams still shaping their go-to-market strategy, to later-stage scaleups managing multi-million dollar budgets. For instance, at Zilch, a UK-based unicorn, I helped build the paid acquisition department from the...
Stock Market Liquidity 2025: What Has Changed?
With changes in the economic environment, technological advances, and investor behavior, liquidity in the stock market in 2025 is undergoing significant changes. What is important to note is that, with global trade tensions gaining traction, the international trade landscape is no longer uniform. Liquidity also falls victim to the deteriorating...
The Fintech Expansion Playbook: AI Can Scale It — But Only You Can Lead It
For fintech companies, expansion is just part of the job. You grow, or you get left behind. However, entering new markets (especially in Europe) is rarely smooth sailing. Most fintechs start out in friendly ecosystems — places like France or Germany — where there is access to capital, infrastructure, and the kind...
Smart but Cold: What AI Still Can’t Do in Customer Support
Have you ever tried to reach out to customer support and received a reply from AI or a bot? Most likely. And it probably left you feeling like the bot could not fully understand or resolve your issue. That’s because while AI can handle simple questions, it often falls...
Learning from 200 Customer Interviews: How to Build a Product for Your Customers, Not Yourself
Last year, we started developing an MVP for our fintech product, Toolza. The initial idea was based on observations my business partner, and I made from our first three companies over the past 12 years. Many of our clients struggled with disconnected processes, scattered teams, and an endless cycle of...
