CEE
Paid Ads in Fintech: What Founders and CMOs Need to Know Before Scaling
Over the last 8 years, I’ve worked with fintech startups at various stages – from early teams still shaping their go-to-market strategy, to later-stage scaleups managing multi-million dollar budgets. For instance, at Zilch, a UK-based unicorn, I helped build the paid acquisition department from the...
I Scaled Startups Across Continents. Now I Help People Discover Africa
If you told me a few years ago that I’d go from scaling venture-backed startups across continents to helping people book safaris in Africa, I might have raised an eyebrow, and then probably asked for the pitch deck. My career hasn’t followed a clean, thematic path. It’...
Augmented Reality Is No Longer Just for Games
Augmented reality is no longer just for games. Industries like real estate, education, live events, and retail are adopting immersive AR to transform customer experiences and operations. A new wave of companies and creators are scaling AR into real-world environments – and changing the way we perceive space, context, and...
Why Are CEE Startups Taking a One-Way Ticket to U.S.?
Central and Eastern Europe (CEE) is rich in talent. The region produces world-class engineers and researchers in AI, cybersecurity, and deep tech. Bold ideas with strong IPO potential are in no short supply, either. What’s missing is much better access to both capital and expertise; without it, many...
Have a Broken Team? Look In the Mirror to Fix It
You are a resourceful, tireless leader. You’ve read enough research, incorporated several frameworks into your business, and are aware of your own blind spots and weaknesses. Yet, the team doesn’t hear. Even worse, some of the processes are falling apart, clients go, and employees leave, too. What’s...
