Meet the world's next tech leaders before anyone else
Entering UK Market: 7 Common Mistakes (and How to Avoid Them)
In 2024, startups across the UK secured around $17 billion in investment, positioning the UK as the most popular destination for early-stage ventures in Europe. The nation’s thriving ecosystem is further highlighted by its more than 30 unicorns, reflecting strong growth and innovation, which makes the UK a...
Why Europe Risks Losing the Next War Before It Starts
“Europe is not ready to defend itself,” warns Kate McKenna, a strategic consultant for Ukraine’s defense and intelligence sector. Her analysis first appeared in The Recursive’s editorial topic “Europe Is Preparing for War to Keep the Peace” in the report State of defense and cybersecurity tech in CEE....
How University of Cambridge Experts Are Helping Romanian Scaleups Close the Strategy Gap
For many Romanian scaleups, building a competitive product is only the first milestone. The greater challenge then lies in moving beyond the local market, where customer needs, competitive pressures, and growth models can be significantly different. Founders often find themselves overwhelmed deciding which markets to enter first, how to adapt...
Fintech Doesn’t Need More Diversity Panels: It Needs Capital and Trust for Women
Let’s be honest: fintech loves talking about diversity. Panels, hashtags, initiatives, you name it. But on the ground, things aren’t moving fast enough. In 2024, women-only founding teams in Europe received just 12% of total VC funding, around €5.76 billion across more than 1,300 rounds,...
Before There Are E-Truck Fleets on the Road, We Need to Solve This
The logistics world likes to talk about the future: electric trucks and carbon-neutral supply chains. Big players are making progress. Daimler Truck is heading towards CO2-neutral drive systems by relying on e-trucks in its own supply chain. Mercedes-Benz Trucks also has ambitious plans to fully electrify...
The Talent Crisis in Tech Isn’t Hiring. It’s Leadership.
The talent crisis in tech is striking. The statistics speak for themselves: within the European Union alone, the tech talent gap could be 1.4 million to 3.9 million people by 2027. In one study from Deloitte, nearly 90% of business leaders said that recruiting and retaining talent was...
Marijn Markus: What We Lack Is Battlefield Integration Between Soldiers, IT, and Nations
Marijn Markus, a Dutch data scientist known for his detailed analysis of Russian propaganda on LinkedIn, argues that Europe’s slow response to strengthening its defenses stems from decades of military neglect and targeted disinformation. Part of his commentary first appeared in The Recursive’s editorial topic “Europe Is Preparing...
The 170 Million Jobs No One’s Talking About Yet
86% of employers believe that AI and technology could transform their businesses by 2030. And more than half of them have already planned to make it happen. These interesting figures come from The Future of Jobs Report 2025. Of course, these numbers reflect the views and opinions of a specific...
The Recursive Podcast
How Are Gen Z's Taking Ownership?
Three guests, three very different jobs, one thing in common: they're all in their twenties and already taking on a level of responsibility that usually comes later in a career.
In this episode of The Recursive Roundtable, we talk with Viktoriya Markileva (Head of Space Services at EnduroSat), Georgi Nichev (Marketing Specialist at Helios Marine, Co-Founder of Scylla), and Maria Nikolova (Strategic Partnerships Development Manager at BESCO) about what it's actually like to be trusted with real responsibility this early — what makes someone trust you with it, how they handle it, and whether a career needs to follow a clear path at all.
In this episode, we explore:
🟣 How Gen Zs think about failure,
🟣 what hustle culture looks like from the inside,
🟣 what progress actually means to them,
🟣 and whether they'd be willing to wait years for the next step in their career.
💡 This conversation is essential for entrepreneurs looking to hire young talent, and for any Gen Z professionals wondering if they are ready to take the leap into a leadership role.
Can AI Revive the Super App?
In this episode of The Recursive Podcast, we sit down with Rakuten Viber CEO Ofir Eyal to discuss how the company is evolving beyond messaging through its partnership with OpenAI, the rise of AI-powered communication, and the long-term vision behind building a "super app."
The conversation explores how the company approaches privacy and responsible AI adoption, and why Europe has yet to embrace the super app model seen across Asia.
Ofir also reflects on his own journey from product manager to CEO, the leadership lessons he learned while navigating one of Viber's most challenging periods after the outbreak of the war in Ukraine.
In this episode:
☑️ Why Viber partnered with OpenAI
☑️ The future of AI inside messaging apps
☑️ Can Europe build a successful super app?
☑️ Privacy, security, and responsible AI adoption
☑️ How Viber makes money beyond messaging
☑️ Leadership lessons from scaling a global platform
☑️ Rebuilding after losing 40% of the business overnight
🎙️ Subscribe to The Recursive Podcast for conversations with the founders, investors, and technology leaders shaping the future of innovation across Central and Eastern Europe and beyond.
What's Left of a Brand in a Chatbot Answer?
AI can generate logos, colors, taglines, and entire visual identities in seconds. But can it build a brand people actually remember?
In this episode of The Recursive Roundtable, we explore one of the biggest questions facing founders, marketers, and designers today: what does branding look like in the age of AI?
Joining us are three branding experts with decades of experience building companies across technology, consumer products, and global markets:
• Zlatina Petrova — Founder & Creative Director, Brandly
• Plamen Motev — Creative & Operational Director, Fontfabric
• Kiril Hadjidinev — Brand Strategist & Marketing Advisor
The episode is hosted by Etien Yovchev, Co-founder and CGO, The Recursive.
☑️ Why the strongest brands shape identity, not just recognition
☑️ How design, typography, and marketing create emotional connection
☑️ Why AI-generated brands often struggle to build authenticity
☑️ What happens to local brands in a world shaped by global AI models
☑️ How founders can preserve cultural identity while building for global markets
☑️ Whether AI can truly understand local language, heritage, and aesthetics
☑️ What remains of a brand when customers discover products through AI assistants
Whether you're building a startup, launching a product, working in marketing, or simply curious about how AI is changing creative work, this conversation offers practical insights into what still requires human judgment, and why great brands are built through relationships, not prompts.
