👯 Founder(s): Jan Habat and Domen Nemanič

📅 Founding year: 2024

🏭 Industry: Consumer goods (Dental)

💥 Problem: Nylon has been the standard toothbrush bristle material since 1938 and hasn’t really changed in ~90 years, despite huge progress elsewhere in consumer tech.

📣 Solution: A manual toothbrush with flexible TPU (thermoplastic polyurethane) bristles instead of nylon, via a proprietary “3D Bristle Dynamics™” system (three layers of TPU bristles that bend under pressure and stay gentle at the gumline), on a reusable handle with replaceable heads to cut waste.

👥 Customers: Direct-to-consumer oral-care buyers; strong home-market traction, now entering the UK. 50,000+ customers reached in under a year; 100,000+ units sold (brushes + replacement heads).

🎳 Team size: 2-10

🌱 Stage: Seed

💰 Investment amount: €1.2M

🚀 Funded by: AYMO Ventures (Croatian VC, lead), with Tivoli Partners, Business Angels of Slovenia and SMOK Angels CEE.

💡 It will be spent on: Scaling production and operations, improving profitability, developing further oral-care products (planned children’s products and oral-biotics concepts), and international expansion; with the UK as the next major market (warehousing already set up in Northern England).

💬 In their own words:

“People have seen huge changes in consumer technology, but nylon has remained the standard toothbrush bristle material for decades. We believe there is an opportunity to rethink that. The UK is an important next step because it gives us the opportunity to prove that what we have built can become an international category.”

— Jan Habat, co-founder

💪 Their specialty: Proprietary 3D Bristle Dynamics™ TPU-bristle system developed over ~a year with material specialists, dentists and Slovenia’s Faculty of Polymer Technology; reusable handle + replaceable heads. Repeat purchases of replacement heads are a core product-market-fit signal. Early UK customers returned within 14 days to buy more for their families.

🔑 Business model: D2C sales of toothbrushes plus recurring replacement-head purchases.

💸 Funding so far: €1.2M ($1.4M)

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