This conference is the flagship initiative of Nuqleus — the academic entrepreneurship powerhouse born out of the University of Zagreb (FER) and the Nikola Tesla Innovation Centre (ICENT).

📅 Date: August 13, 2026 / 6:00 PM - 10:00 PM (CET)
📍 Location: Prague, Czech Republic
🏢 Venue: Etnetera

Check the agenda!

Behavioral design expert and bestselling author Nir Eyal is coming to Prague for an evening exploring how beliefs shape our decisions, behavior, and performance.

Eyal is the author of the New York Times bestseller Beyond Belief, as well as the international bestsellers Indistractable and Hooked. His work sits at the intersection of behavioral science, technology, product design, and personal performance.

In Hooked, Eyal examined how products create habits, while Indistractable focused on managing attention and avoiding distraction. His latest book, Beyond Belief, explores how underlying assumptions influence what people notice, the choices they make, and what they believe is possible.

What to expect from the evening

The evening will feature a keynote by Nir Eyal, followed by a moderated conversation, an audience Q&A, and networking with members of Prague’s startup, business, technology, and creative communities.

The event is aimed at founders, entrepreneurs, business leaders, product and technology professionals, creators, and anyone interested in behavioral science, habits, attention, and performance.

The Recursive is joining the event as Media Partner, alongside Etnetera as Venue Partner, Bliss as Hospitality Partner, and Uppersky, which is leading the production.

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