👯 Founder(s): Evaldas Bieliūnas (CEO & Co-founder), Dovydas Remeika (Co-founder)

📅 Founding year: 2025

🏭 Industry: Enterprise software / SaaS — AI-powered software training, knowledge management & workflow automation

💥 Problem: Companies waste huge amounts of time and money on repetitive, low-value work creating and maintaining software and workflow training materials, which employees then ignore in favour of asking colleagues or raising support tickets. Keeping documentation updated after every UI change is costly and cumbersome.

📣 Solution: Guideless uses AI to capture a workflow as someone performs it, then automatically generates a step-by-step guide — visual sequence, refined text instructions, highlights and zoom effects, transcript, captions and natural-sounding narration with company branding — creating editable training guides up to 10x faster than screen recordings.

👥 Customers: Companies and teams across industries (training, onboarding, knowledge management). Already used by Vinted, Masan Consumer Holdings (Vietnam's FMCG giant) and Nevada Hospital Association (US); 3,000+ users and paying customers across 15 markets.

🎳 Team size: 2-10

🌱 Stage: Pre-seed

💰 Investment amount: €1M

🚀 Funded by: Led by Superhero Capital with participation from FIRSTPICK VC and angel investors — Thomas Plantenga (Group CEO of Vinted), Vytautas Atkočaitis (CEO of Vinted Go) and Mantas Mikuckas (Vinted co-founder)

👁️‍🗨️ Investor's perspective: "Workflow and training automation is going to be a huge market over the next decade, but most of the current tech isn't forward-thinking enough to get there. We backed Guideless early because they do more than eliminate the grunt work of creating and updating training videos — they're fixing problems companies don't yet realize they have. That's why they'll lead this new wave of workplace training.", said Audrius Milukas, Partner at Superhero Capital and lead investor.

💡 It will be spent on… Product development, team growth, and planned expansion into the US, UK and European markets.

💬 In their own words: "Leading commercial teams and onboarding employees across multiple countries for over a decade, including at Vinted Go, I saw firsthand how much time and money gets wasted on inefficient workflow training. Another standard documentation tool wasn't going to solve this, so we designed Guideless to convert every workflow it captures into structured operational context, eventually forming an evolving memory layer that preserves institutional knowledge as teams, tools, and processes change. AI unlocked Guideless' potential to become the default workflow intelligence layer for software-driven organizations, and now we provide training to employees, customers, partners, and AI agents based on a single source of truth.", said Evaldas Bieliūnas, CEO and co-founder:

💪 Their specialty… The platform combines browser-based capture, computer-vision step detection, generative AI and multilingual text-to-speech in a single automated pipeline. Every tutorial is a series of fully editable individual steps, so a single captured workflow can be updated, duplicated, translated and localised into 40+ languages without re-recording. Because guides are captured at step level rather than as fixed recordings, the same operational context can also feed reliable, up-to-date context to AI agents — positioning Guideless as an evolving operational memory layer, not just a documentation tool.

🔑 Business model: SaaS

💸 Funding so far: €1M

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