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# Why Hydrogen Is the Clean Fuel to Save Humanity With Dragomir Ivanov From Hydrogenera
- URL: https://www.therecursive.com/why-hydrogen-is-the-clean-fuel-to-save-humanity-with-dragomir-ivanov-from-hydrogenera/
- Published: 2023-12-12T13:07:24.000Z
- Updated: 2023-12-12T14:09:51.000Z
- Author: The Recursive
- Tags: Climate Tech, Leadership, Others, Podcast, Bulgarian startups, clean fuel, decarbonization, energy, future eneergy, green fuel, hydrogen, hydrogen fuel, Sofia, Bulgaria, #wp, #wp-post, #Import 2026-03-17 10:10

Our next guest is a dedicated engineer looking for solutions to reduce harmful emissions and popularize hydrogen technologies.

[Dragomir Ivanov](https://www.linkedin.com/in/dragomir-ivanov-9a06b835/?originalSubdomain=bg&ref=therecursive.com) is a leading expert in hydrogen with over 16 years of experience.

He is the founder of [Hydrogenera – a company developing technologies for hydrogen production, storage, and consumption.](https://www.therecursive.com/bulgarian-hydrogen-production-startup-raises-e2m-to-replace-conventional-fuels/) He is also the author of two patents in the field.

Dragomir’s vision is to demonstrate that hydrogen can be the main energy source because it is universal, has a zero carbon footprint, and can completely replace conventional fuels.

In his conversation with Irina, Dragomir shares insights from his transition from lab innovations to entrepreneurial endeavors focused on hydrogen technology, emphasizing the simplicity and potential impact of converting water into clean fuel.

The entrepreneur says that the technology for a hydrogen-based energy system [is here](https://www.therecursive.com/alternative-fuels-in-europe-a-mapping-of-key-innovation-players/) but the primary challenge he sees is a shift in the mindset and proper legislation.

In his view, Bulgaria is lagging [in adopting hydrogen compared to other European countries](https://www.therecursive.com/cleantech-innovations-how-are-see-countries-deploying-green-hydrogen/), missing the potential for market growth and energy efficiency improvement.

In this podcast episode, you’ll also hear:

- How an energy revolution based on hydrogen could reshape society, influencing economic structures and labor dynamics. The conversation shifts to envisioning a future where hydrogen becomes a widely adopted and affordable energy source, akin to the evolution of solar panels’ affordability over time.
- The business model at the core of the company, which customizes systems for each client rather than mass-producing standardized products;

*\*The Recursive Podcast is excited to announce that this episode is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.*