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# AI Isn’t Ruining Creativity... Bad Taste Is!
- URL: https://www.therecursive.com/podcast-roundtable-creativity-ai/
- Published: 2026-04-10T15:59:00.000Z
- Updated: 2026-05-29T11:38:45.000Z
- Description: In this episode of The Recursive Round Table, we explore how AI is reshaping music, filmmaking, and advertising workflows. This isn’t a hype conversation. It’s a real look at what actually works, what doesn’t, and why most people are still getting it wrong.
- Author: The Recursive
- Tags: Podcast

Composer and sound artist **Emilian Gatsov** – Elbi, advertiser and Director of Innovation at OM Group **Konstantin Yankov**, and film director and video producer **Andrey Andonov** share their perspectives from across disciplines. 

We talk about the shift from control to experimentation, why randomness can be a creative advantage, and how AI acts more like a collaborator than a replacement. One key idea stands out: the quality of output is directly tied to the quality of input.

They discussed:

☑️ How AI changed creative workflows️  
☑️ Do you need experience to create with AI?  
☑️ Using AI as an enabler (not a replacement)  
☑️ AI in film production  
☑️ AI in advertising  
☑️ Real examples of using AI in projects  
☑️ Transparency, copyright & ethics  
☑️ Creative jobs, skills & the future of creation