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# From Bulgaria to Greece: Fibank’s Hyper‑Personalised Banking
- URL: https://www.therecursive.com/from-bulgaria-to-greece-fibank-s-hyper-personalised-banking/
- Published: 2025-10-16T14:42:30.000Z
- Updated: 2025-11-18T15:45:50.000Z
- Author: The Recursive
- Tags: Podcast, business expansion, Fintech, Greece, #wp, #wp-post, #Import 2026-03-17 10:10

Fibank’s Chief Digital Officer Vladimir Ikonomov talks about the bank’s digital‑only expansion into Greece and the innovative services it’s bringing to customers. Learn how a traditional bank is positioning itself alongside fintechs and what the future of banking looks like.

☑️ 24/7 localized customer support with native Greek speakers  
☑️ Real‑time payments, instant loan approvals and AI‑driven hyper‑personalization  
☑️ MyFibank app perks: permanent 1% interest on current accounts, up to 2% on term deposits, and cashback on card transactions  
☑️ Competitive strategy against fintechs and plans for further regional growth  
☑️ Vision for the next 5‑6 years: voice‑command assistants, instant product issuance, and the evolving role of physical branches

[Tune in to the episode!](https://www.youtube.com/watch?v=GdVUuXl88w0&ref=therecursive.com)