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# 99% of People Communicate Wrong And Here Is Why
- URL: https://www.therecursive.com/99-of-people-communicate-wrong-and-here-is-why/
- Published: 2026-03-17T08:41:00.000Z
- Updated: 2026-05-29T11:41:26.000Z
- Description: In this episode of The Recursive Roundtable, we unpack one of the most misunderstood topics for founders: fundraising strategy — not just the “how,” but the when, the why, and the who.
- Author: The Recursive
- Tags: Podcast

What makes someone a great communicator? Is it talent… or a skill that can be trained?

In this episode of the Recursive Roundtable, we explore the art of communication from multiple perspectives — recruitment, HR, filmmaking, storytelling, and coaching.

Joining the host Teodora Atanasova on this topic are:

- **Boryana Borisova,** Director of Talent Acquisition @ Delasport; ICF Certified Coach;
- **Konstantin Kunev,** Interim CEO @ Future Unicorns Accelerator;
- **Andrey Andonov**, Video Producer & Storyteller @ The Recursive.

Together they discuss:

☑️ Why communication starts and ends every human interaction  
☑️ How vulnerability and storytelling build real connections  
☑️ The relationship between personal development and career growth  
☑️ Why many people avoid training communication skills  
☑️ The difference between personal branding and reputation  
☑️ How great communicators manage energy, presence, and adaptability